Starting a business? Running one already but feel like your visuals are all over the place? Let’s fix that.

Most businesses throw together a logo and call it branding. But if you want to show up professionally—everywhere from your Instagram to your invoices—you need more than just a logo. You need a small design system that keeps everything consistent, on-brand, and easy to use.

Here’s the full list of design essentials every business should have (and why they actually matter):

You don’t just need one logo. You need a set:

• Main logo – the full version with text/icon.
• Icon only – for favicons, social media, watermarks.
• Black/white versions – to make sure it looks clean on any background.

📌 Bonus tip: Always ask for PNG, SVG, and PDF versions. You’ll thank yourself later.

Whether it’s for Facebook, LinkedIn, or YouTube—your business needs a proper cover image that:

• Tells people what you do
• Has your branding colors
• Works well on both desktop and mobile

It’s the digital first impression. Don’t leave it empty.

This is overlooked but so useful.

• Use it on videos, reels, mockups, or shared files.
• Make sure it works in both light and dark modes.
• Keep it minimal, transparent, and flexible.

Pick 1 or 2 fonts and stick with them. That’s your brand voice.

• Primary font – for headings and titles.
• Secondary font – for body text or extra details.
• Define font weights like bold, regular, or light.

Avoid switching fonts randomly. It kills brand consistency.

This is the visual vibe of your brand.

• Primary color – your main brand color (logo, buttons, etc.)
• Secondary color – to balance things out (used for backgrounds or accents)
• Neutral tones – white, black, grays
• Optional highlight – something bold to use rarely for emphasis

Make sure your colors pass contrast tests so everything is readable.

Why? Because:

• It makes networking real.
• You can create a digital version too (for Apple/Google Wallets).
• It forces you to be intentional with your contact info, title, and brand layout.

A branded email signature = instant professionalism.

Include:

• Your name + title
• Business name / website
• Contact info
• Small logo
• Social links or CTA (like “Book a Call”)

It makes every email part of your brand presence.

Speed up your workflow by creating:

• Instagram post templates
• Invoice templates
• Pitch deck slides
• Proposal/PDF designs

These help you move faster while staying consistent.

Even if it’s just a 1-page PDF with your logo, fonts, and colors—that’s gold. It’s what you’ll send to future designers, devs, printers, or anyone helping with your brand.

If you work with us at Artify Pixels, we always provide this.

Once you’ve got all the essentials in place—logo, colors, fonts, templates—it’s time to build your website.

Think of it like your digital shop or office. It’s where people land when they hear about you. It needs to feel like you. That means:

• Consistent branding (same fonts, colors, tone)
• Clean, responsive layout
• Clear message about who you are and what you offer

If someone finds you on Instagram or sees your business card, clicks the link, and ends up on a messy, off-brand website—it breaks trust.

A strong website ties everything together. It’s the final touch that makes your brand look real, reliable, and ready for business. And yeah, you can send everyone there—clients, collaborators, random link-clickers—and they’ll feel like, “Yep, this brand’s got their sh*t together.”

That’s where our development partner, Ziteox, comes in. They build clean, fast, and fully branded websites that match everything we’ve designed at Artify Pixels. From design handoff to launch, your site stays on-brand and ready to impress.

Design doesn’t need to be complicated. But it does need to be intentional.

This checklist covers all the basics—so you can build your business with a brand that looks sharp, stays consistent, and actually works across every platform.

Ready to take your brand to the next level? At Artify Pixels, we can craft your design system from scratch or polish what you’ve got. Need a website that feels like home for your brand? Ziteox has you covered. Reach out—no pressure, no fluff. We’ll figure out what you need and build it with clarity.